Brands Report 2022: Mezcal

11 January, 2022

Pernod Ricard’s Del Maguey is still the dominant force within the mezcal sector. Its flagship Vida expression can be found in the best bars around the world and its green bottle is fast becoming one of the most recognised in the agave industry.

Pernod Ricard’s share price increased 2% this morning after the firm raised its profit growth estimate following “greater than expected business dynamism”.

Pernod Ricard’s CEO Piere Pringuet has spoken out about Havana Club’s flat half-year sales growth, branding its performance “disappointing”.

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