Fentimans is to replace 125ml mixer bottles with a new range of 200ml mixers, as the premium mixer brand aims to “tap into the growing popularity for long mixed drinks”.

The continued premiumisation of tonic has changed the level of expectation consumers have for simple serves such as the G&T.

Tonic water

30 August, 2013

It’s a widely underestimated component of the classic gin mix, but tonic water is gaining ground when it comes to premiumisation. Hamish Smith reports

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Nick Strangeway

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