Rum: The White Choice
23 August, 2022
White rum has long been a star ingredient of cocktails and with consumers now demanding better quality drinks, it is ripe for premiumisation.
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Ben Branson
Making the pitch for a wider listings reach
In April it was announced that Ben Branson’s Pollen Projects, the parent company of his Sylva and seasn non-alcoholic brands, had joined UK distributor Speciality Brands. Off the back of this news, Branson offers advice aimed at those seeking distribution.
