Brands Report 2026: Scotch

14 January, 2026

Diageo’s Johnnie Walker is once again the bestselling whisky from Scotland with 23% of the poll naming it the house pour.

Brands Report 2026: Gin

06 January, 2026

For the 10th time in Brands Report history Tanqueray has been named the bestselling gin.

The Brands Report has been released every January for the past 16 years and aims to provide data analytics into the buying habits of consumers in the world’s best bars.

The Drinks International Brands Report provides insights into the buying habits and drinking trends within the world’s best bars.

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