The former British ambassador to Argentina will succeed Karen Betts as the chief executive of the Scotch Whisky Association.

The scotch whisky category belied global economic instability in 2011 by growing sales value 23% to a record £4.2billion.

The Scotch Whisky Association has launched a report, which outlines the number of jobs supported by the scotch whisky industry. 

A minimum unit price for alcohol set out in today’s (November 1) Scottish government Bill is unlikely to reduce alcohol misuse, will threaten the £3.4 billion whisky industry and will punish moderate drinkers, according to the trade. 

A 56% increase in exports confirmed Scotch whisky’s growing popularity in Brazil in 2009, according to new figures published by the UK-based Scotch Whisky Association (SWA).

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