Brands Report 2022: Gin

05 January, 2022

Topping gin for seven of the last nine years, Tanqueray is once again king gin. The Diageo brand, famed for its juniper forward Tanqueray London Dry and Tanqueray No. Ten gins, was the house choice in 25% of the world’s best bars.

Diageo launches Tanqueray 0.0%

22 February, 2021

Diageo has launched a 0.0% abv version of its Tanqueray gin brand in a bid to capitalise upon soaring demand for alcohol-free drinks.

Borco has invested in a redesign for its Finsbury gin range and launched a Wild Strawberry variant to attract new consumers.

Diageo has launched a £15m global campaign for its Tanqueray gin brand.

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Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

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