The Absolut Company Global Travel Retail threw a swish party in Cannes last night (October 18) to unveil its latest limited edition Absolut vodka.

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Tess Posthumus

Talking the challenges of cocktail weeks

Having recently returned from the US visiting both Oakland and Arizona Cocktail Weeks I was amazed by the differences in approach. In Oakland there was a much bigger trade focus and it felt more relaxed, whereas in Arizona it was one massive party for consumers.

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