Loch Lomond named fastest-growing top 25 single malt brand in 2021

25 August, 2022

Highland single malt brand, Loch Lomond, has been named the world’s fastest-growing top 25 single malt brand in 2021 by IWSR, with a 73% year-on-year increase in volume.

Loch Lomond’s sister brand, Glen Scotia, saw its production double with a 108% year-on-year volume increase.

“The Scotch whisky market continues to be incredibly buoyant, and we have seen the category steadily grow for a number of years,” said John Grieveson, chief marketing officer at Loch Lomond Group.

“We have made significant investments in Loch Lomond Whiskies and Glen Scotia to improve their visibility, both on shelves and through marketing initiatives, and we are beginning to see our awareness improve with consumers and through trade. 

“Recent trends demonstrate a real shift towards more premium spirits, and while very different brands, rooted in their own unique history, both Loch Lomond Whiskies and Glen Scotia are known for their high-quality and innovative approach to whisky-making, giving them an appealing proposition to consumers.

“This is a great achievement for both brands, and an important step in our overall strategic growth plans”





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

La'Mel Clarke

Service isn’t servitude: the skill of hosting

La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.

Instagram

Facebook