Beefeater launches third flavour variety - Blackberry

05 September, 2019
Beefeater Blackberry

Beefeater has added a third variant to its flavoured gin range with the launch of Beefeater Blackberry, exclusive to the UK market.

The gin is said to be based on an archived recipe by original founder James Borrough, which is a blend of the Beefeater London Dry Gin base with natural blackberry flavours. 

Louise Ryan, managing director of Pernod Ricard’s The Gin Hub, said: “The UK market is one of the biggest gin markets in the world and Beefeater grew +275% in the UK off-trade last year. 

“We’ve been blown away by the success of both Beefeater Pink Strawberry and Beefeater Blood Orange, with almost 150,000 cases sold across both flavours in the UK last year. “

Beefeater Blackberry is bottled at 37.5% abv and will be available for 12 months as a Tesco exclusive from 9 September 2019 with an RRP £18.99.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

La'Mel Clarke

Service isn’t servitude: the skill of hosting

La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.

Instagram

Facebook