Grant‘s whisky gets global brand ambassador

    20 October, 2009

    William Grant & Sons has appointed a global ambassador for Grant’s blended scotch whisky.

    Ludovic Ducrocq is the brand‘s first ever global ambassador.

    Ludo started his career with William Grant in 2000 as a guide at the Dufftown Distillery in Speyside. He joined the tasting panel in 2002 and he is still a member. His new role will include recruiting, training and mentoring a team of ambassadors.

    Ludo’s appointment follows last year’s brand re-launch, which included a £35 million investment.

    Printer friendly version
    Email this article to a friend
    Keywords: whisky, global, brand, gets, grant, william, william grant, ambassador, brand ambassador, global brand, global brand ambassador, grant‘s, whisky gets, ambassador william, whisky gets global, gets global brand, ambassador william grant, brand ambassador william




    Digital Edition

    Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

    Comment

    Ben Branson

    Ben Branson: How to brand non-alc spirits

    There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

    Instagram

    Facebook

    Twitter