The Scotch Whisky Assocation has succeeded in getting the term scotch whisky, registered and protected as a geographical indication of origin (GI) in both Malaysia and Thailand.
The two countries that account for more than £40 million in annual scotch exports, have granted applications from the SWA for the term to be registered and protected.
SWA egal adviser Alan Park said: “Scotch Whisky has broken new ground in Malaysia and Thailand. Consumers will be better protected from imitations and scotch whisky’s international reputation for excellence is being recognised.
