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Absolut unveils Masquerade
27 August, 2008
Page 11
Absolut Vodka, the flagship brand of V&S Absolut Spirits, revealed its latest promotional plan for 2008 at the TFWA show last month.
Absolut Masqu erade is a gift packaging concept that encases the vodka bottle in a zip-up red sequinned "dress".
The "in an Absolut world every night is a masquerade" campaign will be launched in travel retail outlets worldwide towards the end of the year.
Absolut Masqu erade is a gift packaging concept that encases the vodka bottle in a zip-up red sequinned "dress".
The "in an Absolut world every night is a masquerade" campaign will be launched in travel retail outlets worldwide towards the end of the year.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
