Fish Hoek
27 August, 2008
Page 14
Brand owner Constellation Brands
Produced in South Africa
Size 75cl
Price £6, E6-9 Can$13.50
Abv 13-14.5
Markets worldwide
Trade contact: +44 1275 890 294
Constellation has relaunched the Fish Hoek single grape varietal range of premium South African wines. The brand came as part of the deal whereby the world's largest wine company bought Bruce Jack's business, including his
well-known Flagstone wine.
Launched around the London Wine Trade Fair in May, it is already available in Japan and the company is looking for listings in Australia. Constellation says it is putting significant resources behind the brand.
The wine, which comes from the Swartland region, is made by Jack and ranges from Sauvignon Blanc and Chenin Blanc to Pinotage. In the UK it will be positioned around the £5 price point, putting it between Kumala, the country's best-selling wine brand, which Constellation also acquired when it bought Vincor in an earlier deal, and premium Flagstone.
Produced in South Africa
Size 75cl
Price £6, E6-9 Can$13.50
Abv 13-14.5
Markets worldwide
Trade contact: +44 1275 890 294
Constellation has relaunched the Fish Hoek single grape varietal range of premium South African wines. The brand came as part of the deal whereby the world's largest wine company bought Bruce Jack's business, including his
well-known Flagstone wine.
Launched around the London Wine Trade Fair in May, it is already available in Japan and the company is looking for listings in Australia. Constellation says it is putting significant resources behind the brand.
The wine, which comes from the Swartland region, is made by Jack and ranges from Sauvignon Blanc and Chenin Blanc to Pinotage. In the UK it will be positioned around the £5 price point, putting it between Kumala, the country's best-selling wine brand, which Constellation also acquired when it bought Vincor in an earlier deal, and premium Flagstone.
Digital Edition
Comment
Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
