Noilly Prat
27 August, 2008
Page 14
Brand owner Bacardi Global Brands
Produced in France
Size 75cl
Price F8.50, in France
Abv 18
Markets worldwide
Contact sereynolds@bacardi.com
This iconic French apéritif has seen the most dramatic redesign in its 200-year history. But the statuesque new bottle manages to retain the core elements of the historic label design, while the bottle's curvaceous shape has a classic, yet contemporary feel.
Guy Lawrence, global marketing director says: "Noilly Prat is revered by some of the most respected figures in the drinks industry and now the striking new bottle design gives it the physical presence on shelf to reflect its stature in the world of food and drink."
Noilly Prat vermouth is aged outdoors in oak casks exposed to the Mediterranean sun, sea and wind for four seasons before being infused with an aromatic blend of 20 herbs and spices.
In France, it is drunk as an apéritif and globally, it is popular with mixologists for many cocktail recipes.
Produced in France
Size 75cl
Price F8.50, in France
Abv 18
Markets worldwide
Contact sereynolds@bacardi.com
This iconic French apéritif has seen the most dramatic redesign in its 200-year history. But the statuesque new bottle manages to retain the core elements of the historic label design, while the bottle's curvaceous shape has a classic, yet contemporary feel.
Guy Lawrence, global marketing director says: "Noilly Prat is revered by some of the most respected figures in the drinks industry and now the striking new bottle design gives it the physical presence on shelf to reflect its stature in the world of food and drink."
Noilly Prat vermouth is aged outdoors in oak casks exposed to the Mediterranean sun, sea and wind for four seasons before being infused with an aromatic blend of 20 herbs and spices.
In France, it is drunk as an apéritif and globally, it is popular with mixologists for many cocktail recipes.
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Ben Branson
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There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
