Talkingalcohol.com is interactive and explains the physical effects that cause a hangover. It gives statistics on the impact of alcohol on conditions such as diabetes and pregnancy. It also provides facts on alcohol content and carbohydrates found in more than 100 beer brands.The website has been launched in English and will shortly be available in Czech, Italian, Polish, Spanish and Russian.
SAB MIller launches talkingalcohol.com
17 July, 2008
SABMiller, one the world’s largest brewers, has launched a website which is said to provide a comprehensive guide to alcohol - from how beer is made to how alcohol impacts on the body.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
