Elgin-based Glen Moray was put up for sale last week, as LVMH looks to re-focus its Glenmorangie business on single malts.A spokesperson for the Scotch Whisky Association told Drinks International that Glen Moray “will not be on the market for long”. He declined to comment on interest from specific parties.Mallya, owner of United Breweries and dubbed India’s answer to Richard Branson, bought Whyte & Mackay for £595m last year.
Whyte & Mackay declined to comment on the speculation.
Whyte & Mackay in for Glen Moray?
07 July, 2008
Whyte & Mackay, the Scotch brand owned by Indian billionaire Vijay Mallya, has reportedly shown interest in buying Glen Moray from LVMH.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
