Spanish wine Berberana gets new global brand ambassador

    30 June, 2009

    Spanish wine brand Berberana has appointed two-Michelin starred Spanish chef Sergi Arola as its global brand ambassador.

    Arola trained under El Bulli’s Ferrán Adrià and the partnership will include recipe demonstrations, brand endorsements, exclusive dinner events and a strong on-line presence.

    Arola runs La Broche, a minimalist restaurant in Madrid, featuring ‘post-modern cuisine’, as well as Arola in Barcelona’s Hotel Arts. To date Arola has garnered two Michelin stars.

    Berberana features Rioja and Vino de la Tierra de Castilla wines and the appointment of Arola coincides with the launch of a new Berberana website www.berberana.com

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    Keywords: global, brand, wine, spanish, berberana, arola, ambassador, el, trained, bulli’s, brand ambassador, spanish wine, global brand, chef sergi, spanish chef, global brand ambassador, chef sergi arola, spanish chef sergi, michelin starred spanish, starred spanish chef




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