EPI completes Piper-Heidsieck purchase
11 July, 2011
Rémy Cointreau has completed the sale of all the shares in Piper-Heidsieck-Compagnie Champenoise to the EPI Group (Européenne de Participations Industrielles).
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
