Pernod launches Malibu pre-mixes
19 July, 2011
UK: Pernod Ricard has launched a range of pre-mixed serves for its coconut rum brand Malibu.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
