Carlsberg Export sales up +9%
A year on from the launch Carlsberg UK says its Export premium lager is up +9% in retail sales and +49% up (in retail value) in its platinum and gold outlets.
Bergersen becomes Pilsner Urquell’s International Master Bartender
Bartender Kim Daniel Bergersen of Norway prevailed from a field of 11 finalists at Pilsner Urquell’s International Master Bartender (IMB) competition.
Pilsner Urquell celebrates 170th with new bottle
Czech brewer Pilsner Urquell is launching a limited edition 1 litre bottle to commemorate its 170th anniversary.
Pilsner Urquell anoints its master
Czech lager brand Pilsner Urquell has anointed Dubliner Fearghus McCormack as its International Master Bartender 2011.
Pilsner Urquell closes on 90,000 litres at The Open
Czech lager brand Pilsner Urquell poured an estimated 90,000 litres of beer during the 2011 Open Championship in Kent, UK.
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Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
