Martini targets next generation

28 September, 2011

Martini has set its sights on recruiting a younger generation of consumers with a new global campaign entitled Luck Is An Attitude.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Danil Nevsky and Laura Grassulini

Is the golden era of cocktail competitions over?

Danil Nevsky and Laura Grassulini discuss the current landscape of cocktail competitions – and what comes next

Instagram

Facebook