Diageo is distiller of the year
25 March, 2014
Diageo has been named Distiller of the Year 2014 by Whisky Magazine.
Diageo to expand its archive
01 February, 2013
Diageo has announced plans to invest £1.5 million in expanding the its global brand archive.
Bell's whisky gets £1.35m push
14 November, 2011
UK: Diageo GB is re-positioning its Bell’s blended scotch whisky brand via a £1.35m TV ad campaign.
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Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
