India's growing penchant for homegrown drinks brands
20 July, 2020
Not long ago, India was known as a country that produced whisky from molasses, and the majority of sales came from the category of spirits called IMFL (Indian Made Foreign Liquor).
Bell's whisky gets £1.35m push
14 November, 2011
UK: Diageo GB is re-positioning its Bell’s blended scotch whisky brand via a £1.35m TV ad campaign.
Digital Edition
Comment
Danil Nevsky and Laura Grassulini
Are we missing the real point of on-trade advocacy?
Danil Nevsky and Laura Grassulini discuss the reasons why advocacy is so important when it comes to the bar community
