Heineken has unveiled plans to make Amstel one of the bestselling beer brands in the Chinese market.

Kingfisher has launched a 6x33cl can format in time for the festive trading period as it bids to ramp up off-trade sales.

Drinks International caught up with Martin Miller’s new brand ambassador to learn more about the brand’s new seasonal gin.

The former managing directors of Greene King and Ei Group have invested in Hofmeister after growing excited by its potential to take the world beer category by storm.

Quintessential Brands is launching a marketing push across its leading gin brands in the run-up to the festive trading period.

Guinness has become the latest major beer brand to launch an alcohol-free variant in a bid to capitalise upon growing consumer demand for the category.

Templeton Rye has released a limited-edition Caribbean Rum Cask Finish expression into the domestic and export markets.

Bartenders can win cash prizes by entering the Grow Your Own Cocktail web challenge launched by Irish whiskey brand Jameson.

Tennis superstar Naomi Osaka has been appointed as creative director for SOTO after investing in the premium sake brand.

Diageo will purchase Aviation Gin and several sister brands in a deal worth up to $610 million.

A former Diageo marketing executive has launched the world’s first dedicated talent agency for influential bartenders.

Gin brand Beefeater has launched a global advertising campaign designed to celebrate the spirit of London.

Borco has invested in a redesign for its Finsbury gin range and launched a Wild Strawberry variant to attract new consumers.

Spanish wine producer Codorníu has announced that Sergio Fuster will take over as chief executive in September.

Dutch producer Gin 1689 has appointed specialist firm GinBuilders to distribute the brand in Latin America and the Caribbean.

Martin Miller’s has launched a seasonal gin called Summerful to celebrate the brand’s 20^th anniversary.

Drinks International has named Louis Roederer as the World’s Most Admired Champagne Brand in 2020, a magazine which ranks champagne brands from 1-30 based on the votes of the world's top wine experts.

It’s all about the branding for craft beers trying to get noticed in a crowded marketplace. Shay Waterworth gets under the skin of funky designs

Is it possible to apply the craft approach to vodka? Philip Duff could have had the recipe for success

With the term ‘sparkling’ gaining credence in wines from England, Canada and Spain, champagne can’t afford to rest on its laurels. Jamie Goode reports

Finally getting its own craft segment, vodka is taking cues from wine and championing the terroir of its base as a flavour provider. Shay Waterworth grows the theory.

There’s an exciting new entrant in this sector, reports Shay Waterworth

The growing Irish Whiskey category gets its first page to itself this year. Hamish Smith explains why

Diageo’s Bulleit holds both top spots for the third year running. Shay Waterworth reports

There is an astonishing level of consumer confusion in an increasingly proliferated wine industry, according to wine consultant Mike Paul.

Some new faces have appeared on the Jalisco horizon but is Tequila Town big enough for all of them? Hamish Smith takes a wander over yonder

G’Vine gin’s Connoisseur Programme 2013 includes the chance to become the brand's ambassador.

World Cup finalist, UEFA Champions League, FA and League Cup winner… and now rum brand owner. Christian Davis tackles French international footballer Mikaël Silvestre

Blossom Hill, one of the UK’s most popular wine brands, is receiving its largest ever advertising support, including £2.2m on media alone.

Jacob’s Creek, the leading Australian wine brand, is to sponsor the UK’s leading chat show.

Treasury Wine Estates has appointed John Grant as managing director of its Beringer Brand Business Unit.

Heineken has announced it will take the US distribution of its global-leading cider brand, Strongbow, in-house from next year.

Armagnac is arguably the closest spirit to wine in terms of provenance, raw materials and the outlook of the growers, producers and brand owners. Christian Davis reports

Gin is trading on the complexities of its flavour profile to cash in on the cocktail boom. Patience Gould finds a booming super-premium sector

Accolade Wines has unveiled a new look for its Echo Falls Californian wine brand in key European markets, including the UK, Netherlands and Spain.

Inver House Distillers, the Scotland-based spirits arm of International Beverage Holdings has reported a 28% increase in turnover for the year ending December 2011.

Diageo, has launched Chinese white spirit brand, Shui Jing Fang, onto the UK domestic market.

Żubrówka Biała has gained inclusion into The Millionaires’ Club 2012 after becoming CEDC’s second biggest brand and the world's 83^rd largest selling spirit in 2011.

Diageo, the world's leading premium drinks business, has announced that it has reached agreement with Ypióca Agroindustrial Limitada to buy cachaça brand, Ypióca, and certain production assets.

Concha y Toro, the largest wine producer in Latin America, is committed to developing and improving the Californian wine producer, Fetzer, which it bought from Brown Forman in March 2011.

The Philippines-based Emperador brand is the world’s number one selling brandy after more than doubling its volume sales during 2011.

Central European Distribution Corporation (CEDC) has extended its links with Gallo Vineyards to include the distribution of Barefoot wines in Poland.

Beam Inc., the new owners of Cooley’s the Irish whiskey brand, says it has signaled its intent to build the Kilbeggan brand in the US by importing the largest case shipment ever of the blended whiskey for the St Patrick’s Day (March 17) celebrations this weekend.

Chivas Brothers is to launch a limited edition golf pack for its Ballantine’s 17 and 21 year old blended whiskies.

Danny DeVito’s Limoncello is about to be rolled out to international markets, following its US launch in 2011.

William Grant has released Glenfiddich’s first-ever vatted ‘vintage reserve’, the 1974 Glenfiddich Vintage Reserve which the company claims was selected by a global panel of 16 experts.

Angostura has crowned US bartender David Delaney Jr as the winner of the 2012 Angostura Global Cocktail Challenge.

Johnnie Walker has taken first place in Brands by Value, a list of the world’s 50 most valuable drinks brands.

Pernod Ricard’s CEO Piere Pringuet has spoken out about Havana Club’s flat half-year sales growth, branding its performance “disappointing”.

The Spencerfield Spirit Company has launched a Perthshire Raspberry edition of its Edinburgh Gin brand to the UK.