Campari Group has acquired an initial 15% interest in Howler Head Kentucky straight bourbon whiskey, after the signing and closing of an agreement with Catalyst Spirits.

Buffalo Trace Distillery has launched its last ‘experimental’ bourbons of the year with the release of rice and an oat-based expressions.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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