Diageo rolls out advanced health warnings on key brands
Diageo is rolling out voluntary enhanced health warnings on bottles of Smirnoff, Gordon’s, Baileys and Captain Morgan as part of its broader responsible drinking campaign.
Diageo, the world’s largest premium drinks company has launched a pan-European online campaign ‘Think How You Drink’ to remind young people that drinking to excess can lead to shame and embarrassment.
Captain Morgan reaches 10m case sales
Diageo’s Captain Morgan reached the milestone of 10 million 9-litre case sales during the year ending November 30.
$5m visitor centre for Captain Morgan rum
Diageo has opened a US$5m Captain Morgan visitors’ centre as part of of its new distillery in the US Virgin Islands.
Captain Morgan bar signals Diageo’s intent
The opening of a Captain Morgan branded bar on a tiny Bahamian island this last weekend signals Diageo GTME (Global Retail Middle East) division’s opening assault on the cruise line sector.
Diageo aims to make Captain Morgan 'global mega brand'
Diageo intends to grow Captain Morgan into a "global mega brand", according to Ed Pilkington, the group’s global category director for vodka, gin and rum.
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
