UK proposes 40p per unit minimum price
23 March, 2012
The UK government has pledged to introduce a minimum alcohol price of 40p per unit and the ban of by-one-get-one-free deals in a bid to counter binge drinking.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
