The Millionaires’ Club 2024 has revealed that 44% of the world’s major spirits producers showed volume declines in 2023 as global recession and inflation takes effect.

Korean Soju brand Jinro has once again topped the list of Drinks International’s The Millionaires’ Club having sold more than 100m 9-litre cases in 2022.

Żubrówka Biała has gained inclusion into The Millionaires’ Club 2012 after becoming CEDC’s second biggest brand and the world's 83rd largest selling spirit in 2011.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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