Brands Report 2025: Cognac

27 January, 2025

It may be suffering something of a slump when it comes to cocktail menus, but cognac still has presence in the world’s best bars.

From living a borderline homeless existence in Amsterdam and handing out leaflets while living off Burger King and cheap pints, Moe Aljaff recently opened his third venue in the hipster hotspot of Barcelona’s El Raval, making him one of the hottest properties in global bartending right now.

With convenience at its heart, the pre–mixed drink is always going to involve an element of compromise – the category will probably never be one for the purist. But that doesn’t mean it should be spared our scrutiny. 

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

Instagram

Facebook