Proximo Spirits relaunches 1800 tequila range
06 July, 2022
Proximo Spirits has undergone a brand relaunch for its 1800 Tequila range, revamping its packaging design in EMEA and APAC markets for its Silver, Coconut, Anejo & Reposado skews.
Whyte & Mackay and Proximo Spirits combine UK distribution
24 September, 2018
Whyte & Mackay (Glasgow, Scotland) and Proximo Spirits (London, England) have announced a partnership to accelerate distribution of their combined portfolios in the UK on trade.
Proximo to counter-punch Cuervo threat
03 October, 2013
The newly formed Proximo Spirits UK has set out its plan to build on Jose Cuervo’s dominance of the UK tequila market, dismissing suggestions the brand’s transition from Diageo will dent sales.
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La'Mel Clarke
Service isn’t servitude: the skill of hosting
La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.
