Whisky-barrel finished Jacob's Creek to launch
18 June, 2014
Pernod Ricard Winemakers are about to launch Jacob’s Creek Double Barrel, a range of red wines finished in whisk(e)y barrels.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
