Pernod sells RTD in Mexico strategy change
22 December, 2014
Pernod Ricard has advanced its transition to focus on global brands in the Mexican market with the sale of RTD Caribe Cooler to Grupo Bepensa.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
