Patrón has entered the cristalino tequila market for the first time which the brand has declared additive free.

Patrón tequila has announced it is bringing back Patrón XO Cafe to the US having discontinued the product three years ago.

Mor Koral, founder of Cocktail Kitchen company in Tel Aviv, has been crowned global winner of the 2023 Patrón Perfectionists.

As the Patrón Perfectionists global final event approaches, Patrón tequila has unveiled the panel of judges travelling to Hacienda Patrón, Jalisco, Mexico, from 24 to 30 March 2023.

With Patrón discontinuing its popular XO Café, the tequila liqueur category has opened up to other brands – and it’s a popular space, finds Shay Waterworth.

Harrison Kenney of Sydney’s Cantina OK! has been crowned winner at the 2022 Patrón Perfectionists cocktail competition global final at Hacienda Patrón in Jalisco, Mexico.

The glow up that the tequila category has undergone in recent years must be the envy of the wider spirit world.

Patrón tequila has released details of its efforts to drive sustainable practices within its production, packaging and surrounding community in Mexico.

Patrón tequila has released data showing that more than half of UK drinkers are more likely to order tequila cocktails over a tequila shot.

Nicole Sykes, of Satan’s Whiskers, Bethnal Green, East London has been crowned the UK champion of the 2018 Patrón Perfectionists Cocktail Competition with her cocktail, Godfather’s Affinity.

Li Tong from China has been crowned champion of the 2017 Patrón Perfectionists Cocktail Competition.

There are trends pushing the popularity of 100% agave tequilas in Europe – but at what cost to the supply of agave? And does an agave-rich tequila guarantee quality or are consumers overpaying for marketing?

Patrón Spirits has announced Lee Applbaum has joined the company as chief marketing officer.

There are no alcoholic drinks brands in CoolBrands top 20 ‘A-Listers’ of 2013.

Patrón COO and Discus president John McDonnell has told Drinks International that work continues to reverse the Chinese ban on some tequilas.

Leading super premium spirits brands are targeting growth in Western Europe, contradicting popular perception that the region is beleaguered, its markets saturated.

Patrón Spirits has partnered with the Turkish importer BT to distribute the company's tequilas and XO Cafe coffee liqueur.

Patrón Spirits International will introduce its XO Café variant to China following an agreement with the Shanghai-based Telford Wine & Spirits.

Patrón Spirits International has teamed up with Mumbai-based agent Aspri Spirits to distribute its portfolio of tequila, vodka and rum in India.

Patrón Spirits has appointed Phil Gervasi, a former VP at Diageo, as executive vice president of sales for North America.