Psychologists say that about 70% of the effects of an economic crisis in a society can be attributed to, well, psychology. The way you react is not about what actually happens to you, it is about what you think might happen, or, even worse, about getting prepared for the worst.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
