Robert J Cooper dies aged 39
29 April, 2016
Robert J Cooper, creator of St Germain elderflower liqueur, has died at the age of 39 in Santa Barbara, California.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
