A senior management change at Toorank has led to the decision to retire the ‘Dutch Spirits’ brand and bring the whole group back under the Toorank umbrella.

Dutch distiller, Dutch Spirits, has announced the retirement of founder and owner Toon Blij from his role as CEO who will be replaced by Andy Mallows, former managing director.

Dutch distiller, Toorank, has announced a full rebrand and new corporate name, Dutch Spirits.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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