With the proliferation of distilleries continent-wide, North American whiskey is no longer the sole domain of its heartlands Kentucky and Tennessee.

Michter’s vice president Matt Magliocco said this year’s inaugural Roma Bar Show provided a “perfect opportunity” to build its route to market in Italy.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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