Gin Guild threatens legal action over 'cynically fraudulent' products
24 September, 2020
The Gin Guild has threatened legal action against the producers of Red Storm and Ocean Storm for wrongly labelling the spirits as ‘gin’.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
