Diageo and Suntory in talks to buy Beam?
09 December, 2012
Diageo and Suntory have held talks about bidding $10 billion for American drinks giant, Beam, according to reports in today’s Sunday Telegraph (December 9).
Beam launches 'super premium' Teacher's from India
16 December, 2011
Billed as its super-premium expressions, Beam has released Teacher’s 25 Year Old and Teacher’s Highland Single Malt to global markets.
Beam launches Teacher's Origin whisky
26 August, 2011
Beam Global is to launch Teacher’s Origin in global travel retail. The product has already launched in India, where, according to Beam, Teacher’s is the number one blended whisky.
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Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
