Outside I’ve got a five-litre, left-hand drive Mustang. That’s right, I watched The High Chaparral, I love everything American. So to make an American whiskey was a dream come true.”

Daddy Rack, an original Tennessee straight small batch whiskey, has launched in Scotland with plans for a wider UK roll out in March.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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