Armagnac producer Bordeneuve Châteaux & Collections has re-entered the US market through a long-term partnership with premium spirits specialist Anthem Imports USA.

The sales of armagnac blends have increased due to the added exposure brought to them by the pandemic according to Bordeneuve Châteaux & Collections.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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