No and low category surpasses $11 billion
The no- and low-alcohol categories grew by more than 7% in volume across 10 key global markets in 2022 to surpass a market value of $11bn, a new report from IWSR Drinks Market Analysis has revealed.
Global alcohol market value surpasses 2019 levels
The value of the global alcohol market grew by 12% to reach US$1.17 trillion in 2021, making up for the 4% covid-driven losses in 2020, new data from IWSR Drinks Market Analysis has found.
Ecommerce alcohol sales expected to grow by 66% over the next five years
Online sales of alcoholic beverages in 16 key global markets will increase by 66% over the next five years, according to projections from IWSR.
RTD category volume share forecasted to double in next five years
Demand for ready-to-drink (RTD) products continues to grow amongst consumers, with the category expected to account for 8% of total beverage alcohol by 2025 according to a new report from IWSR Drinks Market Analysis.
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Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
