Cocktail Bitters are evocative of the Golden Age of cocktails – of brown and stirred-down drinks, braces, waistcoats and fine moustaches which went on to make an implausible comeback in the early 21st century.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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