Drinks International can exclusively reveal that non-alcoholic spirits brand, Lyre’s, has appointed DJ David Guetta as global brand ambassador.

Co-founder and chief exec of non-alcoholic spirit brand Lyre’s, Mark Livings, has joined the advisory board of Ful, a producer of climate-positive, sparkling spirulina drinks.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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