For the fourth year in a row, Buffalo Trace owner, Sazerac Company, has been named American Whiskey Producer of the Year by Drinks International’s International Spirits Challenge (ISC).

Hazelwood Demesne Limited, owner of the Lough Gill Distillery in Sligo, has announced its acquisition by the Sazerac Company to develop the historical site.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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