Can sambuca relight its fire?
29 June, 2022
Flavours, packaging and a concentration on cocktails in the on-trade could be the way to a new audience for the Italian liqueur.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
