The language of rum
23 July, 2020
Language has immense power. It can start wars and broker peace; it can convey truth and espouse lies; it can lead to both understanding and misunderstanding. For rum, semantics is a particularly sore subject.
Absolut draws a Blank
14 July, 2011
Absolut vodka has launched a global creative campaign called Absolut Blank. The campaign involves 'blank' bottles that have been turned into pieces of art by 18 different artists.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
