A new report by the Distilled Spirits Council of the United States (DISCUS) has revealed that total US spirits exports reached a record $2.06bn in 2022, buoyed by the temporary halt to retaliatory tariffs, with American whiskey exports to the UK remaining lower than pre-tariff levels.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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