Ripples 2.0 printer is making waves
Israeli firm Ripples has launched a next-generation hardware device that prints selfies and logos on the tops of cocktails, beers and coffees.
Tequila's calling for celebrity mixto
Stars continue to flock to give their endorsement to 100% agave brands, but sustainability has become an issue as consumer demand has risen.
Campo Viejo to launch Winemaker’s Blend in the UK
Campo Viejo has announced the launch of Winemaker’s Blend, a new blend of Tempranillo, Garnacha and Bobal.
The World’s Most Admired Wine Brands 2021 will be revealed in a countdown on YouTube from 6pm GMT on April 1.
Becky Paskin: Whisky industry needs more female marketing
Global campaign OurWhisky is calling for whisky makers to improve female representation in marketing after conducting a new study on gender equality within the industry.
Master of Malt relaunches #WhiskySanta campaign
Online retailer Master of Malt aims to spread some much-needed festive cheer by relaunching its popular #WhiskySanta promotion.
Pernod Ricard has become the latest major company to halt advertising on Facebook and Twitter in a bid to stop the spread of hatred and misinformation.
Engagement with alcoholic drinks brands on social media has increased by more than 300% during the coronavirus lockdown, according to social analytics agency ListenFirst.
Diageo strengthens ties with Facebook
Diageo has announced plans to step-up its multi-million dollar strategic partnership with social media website Facebook.
Bombay Sapphire launches social media campaign
Bombay Sapphire gin is to launch a global digital campaign, aimed at the social media market.
Jamaica: Appleton rum launches new website
Appleton Estate Jamaica rum has launched a new website – www.appletonestate.com.
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
