Smirnoff retains no.1 spot in Power 100
10 May, 2010
Smirnoff has retained its position as the world’s leading alcoholic drinks brand according to The Power 100, 2010, the annual survey of the world’s leading drinks brands published by brand valuation and strategy consultancy Intangible Business.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
